London's most distinguished quarter- a place where Tiffany and Cartier are at home

When traveling to London, among all the great worldShepherd's Market, the site of the original May Fair is
famous historical and cultural landmarks, make surethe 'village centre' of Mayfair. There are some good
not to miss the historic and quite cosmopolitanrestaurants and interesting pubs and the area has not
Mayfair. This famous area of London is a heaven ofyet been spoiled by tourism - it caters to the needs
luxury and opulence. But you don't have to be tooof locals as well as visitors. Outdoor cafes abound in
wealthy to sit in a pub and watch the rich go by.the summer months, and even on a cool winter's day
A part of London where history has been alive for- as long as the sun is out - you will see plenty of
centurieshardy souls lunching 'al fresco'. Many 18th-century
Mayfair is an area of central London in the City ofbuildings survive and the market has a special charm -
Westminster, named after the annual fortnight-longdefinitely worth a wander around and a stop at Ye
May Fair that took place there from 1686 until it wasGrapes pub with its traditional Victorian interior.
banned in that location in 1764. Prior to 1686, the MayMayfair- a treat for special food lovers
Fair was held in The Haymarket, and after 1764, itMayfair also has to cater for all the tastes in food of
moved to Fair Field in Bow. It is roughly bordered bythe residents and tourists alike and there are many
Hyde Park to the west, Oxford Street to the north,small traditional food shops which do this. One of the
Piccadilly and Green Park to the south and Regentmost interesting is R. Allen & Co, on Mount Street, an
Street to the east. Most of the area was firstold-fashioned poulterer, with pheasants hung in the
developed between the mid 17th century and thewindows in the same fashion as they were a
mid 18th century as a fashionable residential district,hundred years ago.
by a number of landlords, the most important ofAnd while on the subject of food, if you really want
them the Grosvenor family. The freehold of a largea treat try Le Gavroche, one of the best French
section of Mayfair also belongs to Queen Elizabeth II.restaurants in London; this is haute cuisine at its
Queen Elizabeth II was born in Bruton Street andfinest and most serious.
lived in Mayfair during her infant years.For something less famous but with good food and
Although Mayfair is a wealth of 20th-century luxurypopular with Londoners, try Wheelers on South
and opulence, it is also an area full of history.Molton Street There are branches all over the city,
However, this wasn't always the stylish Londoneasily recognized by their green frontage. Their
neighborhood that we see today. In the 18th centuryspecialty is fish and seafood - Dover sole, a British
the region was a paradise for prostitutes, drunks andfavourite, is cooked a staggering 13 different ways.
crooks, a daily scene for donkey races and duckLast but not least- haute couture and plenty of style
hunts- all in an almost impossible combination of noiseHaute couture has its home in Mayfair and small, chic
and disorder, especially during the fair. As a result ofboutiques with famous names above the door are
all that clatter, the fair was closed in 1764, at thescattered around the area. Both Old Bond Street and
insistence of the Earl of Coventry.New Bond Streets are stuffed with elegance. There
From popular fair to exclusive location for big pocketsare world-famous jewelers such as Cartier, Tiffany
Now, two and a half hundred years later, the nameand Asprey; men who like to buy the best come to
'Mayfair' is synonymous with class and style. To put itSaville Row to be suited. Then there are the art
quite simply, Mayfair means money, loads, and hasgalleries and antique shops. And if you want one of
turned into London's most exclusive residentialthe world's best haircuts, the Vidal Sassoon Academy
address. Today, many of the grand houses which inon Brook Street will give you the style of your life.
the 18th century were occupied by dukes, earls andThere are a number of delightful shopping arcades in
baronets, are home to a modern type of higherMayfair that are fun to wander around and which
class, mainly people who can afford the best ofcontain shops selling every kind of luxury you could
luxury that London has to offerpossibly want. One of the most popular is the
Although some of the lovely old houses have beenBurlington Arcade on Piccadilly. Built in 1819,
taken over by foreign embassies and internationalsupposedly to prevent passers-by from throwing
businesses, they have not been drastically changedgarbage into the garden of nearby Burlington House
and there is still a distinct Georgian air about Mayfair(now the Royal Academy of Arts), the arcade is still
which can best be appreciated by strolling around thepatrolled by a beadle, a man in traditional dress
area, turning into small streets and mews, or sitting inwhose historic function is to ensure shoppers obey
one of the quiet little squares.the rule against singing, carrying open umbrellas, or
The district is now mainly commercial, with manyrunning. In the 1870's Charles Dickens reported that
offices in converted houses and new buildings,the arcade was mainly occupied by "bonnet-makers,
including major corporate headquarters and aladies' boot-makers, and sellers of knick-knacks." He
concentration of hedge funds. Rents are among thewould see some changes if he were to visit the
highest in London and the world. The areaBurlington Arcade today. There are shops full of
encompasses London's largest concentration ofexotic jewelry, antique toy soldiers, cashmere and
luxury hotels and many fine restaurants.Irish linen.