Pimp my Ride vs Top Gear: Kings of Car Culture

Ever since Henry Ford spawned the internalspeaks or removes his helmet.
combustion engine, petrol heads from around theThe American show 'Pimp My Ride', which is
world have worshiped the automobile.produced by MTV has also met widespread global
Car culture expresses itself in many forms; there areacclaim. Presented by rapper Xzibit, the idea behind
a plethora of magazines which cover all manner ofthe show is to take old, beaten-up cars, and give
car topics such racing, off-roading and classic cars;them a complete custom overhaul. Though
while on TV two of the most influential showsmechanical faults are repaired to allow the car to run,
currently on our screens are T`op Gear and Pimp Mythe "pimping" of the vehicle is largely cosmetic; the
Ride.bodywork is given a brand new paint job often
Top Gear is a long running, award-winning BBC showincluding flashy features such as "go faster stripes"
about cars, and has been running since 1977. Inand hot rod flames. There is also substantial
recent years it has become more quirky andcustomisation of the car interiors, which is normally
humorous and as such attracts a wide following, withtailored to fit the particular interests or hobbies of
some 8 million weekly viewers in the UK and anthe owner; for example a tenpin bowler had a special
estimated 350 million viewers worldwide. But perhapsball washer installed in this trunk, and a surfer got a
Top Gear's greatest achievement is its wide appeal; aclothes-dryer fitted in the back of his van.
large proportion of its viewers are not carThe show has been very successful both in the US
enthusiasts. The show is presented by the oft-saidand worldwide and has spawned dozens of
arrogant Jeremy Clarkson, Richard Hammondsubsidiaries around the world, for example in the UK
(nicknamed The Hamster by his co-presenters),(presented by hip-hop DJ Tim Westwood), Italy,
James May - a well spoken, long-haired hippy type,Germany, Brazil, and there is even an Arabic version
and The Stig - a mysterious racing driver whosethat translates as "Spoil you Car"!
identity is unknown to the public and who never