| The World Wide Web is an incredibly large market | | | | keyword 'ATV' repeatedly. Post these articles on |
| place, and a very tough one for any business to | | | | your ATV website, and search engines will |
| survive in unless you find ways to direct target | | | | automatically bring more ATV target traffic to your |
| traffic to your affiliate marketing website. We're | | | | door. |
| going to show how to target your main audience and | | | | You can further expand your target traffic by |
| bring them into your affiliate marketing website with | | | | posting your keyword articles to E-zines that focus |
| a few cyber techniques that should translate into | | | | on your field of interest, in this example the ATV |
| increased sales for your business. | | | | sport. Readers of these online magazines are already |
| First, let's define the term 'target traffic'. Much like | | | | interested in ATV's, so getting them to your website |
| shooting an arrow into the center of a target, your | | | | should be a breeze once they know it's there. |
| target traffic is the core of your customer base, the | | | | Further keyword article exposure can be gained by |
| people who are truly looking to purchase your | | | | linking agreements with other websites in your field |
| product if only they can find your website. While | | | | of interest. For example, you might want to agree to |
| many visitors may stumble upon your affiliate | | | | a little sponsorship of an ATV club's website in order |
| marketing website and pass through it, not all of | | | | to have a direct link to your own articles and sales |
| them are interested in purchasing your product. | | | | pages. This is just one more way to reach potential |
| Weed them out, and what you are left with is your | | | | customers and drive target traffic back to your |
| target audience, otherwise known as your target | | | | website. |
| traffic. These are your true sales prospects, so | | | | It really doesn't matter what you're selling, just |
| you've got to find a way to let them know you're | | | | design your articles around your product, post them |
| here. | | | | on your website, and submit them to E-zines that |
| Now let's talk about search engines. Search engines | | | | share your target traffic in order to increase your |
| such as Google and Yahoo afford internet users a | | | | sales. |
| way to find what they are looking for. All a potential | | | | Pay Per Click (PPC) Search Engines |
| customer has to do is type in a few key words | | | | Think of this type of search engine as paid |
| about the topic or item they are looking for and a | | | | advertising. You and other online companies in the |
| search engine will provide them with pages of | | | | same line of business will bid against each other for |
| websites that contain at least some of that search | | | | temporary ownership of the best keywords and |
| content. Once they open up a particular site, they | | | | keyword phrases. The highest bidder will then have |
| become part of that site's target traffic. | | | | target traffic sent directly to their website when the |
| Upon these search pages, websites will be listed from | | | | keywords are used in that search engine, but you will |
| top to bottom according to how closely they match | | | | pay your bid price to the search engine company |
| the key words typed in, and how much related | | | | each time the keyword is used. This will certainly |
| content is found at their site. Since online users | | | | increase your target traffic, and hopefully boost your |
| typically only check out the first five websites listed, | | | | sales as well, but it also eats into your profit margin. |
| you want your website up in that top five. That's | | | | Which type of search engine participation is best for |
| basically search engine 101. Now let's examine the | | | | bringing target traffic to your website? The quick |
| two main types of search engines and how they | | | | answer is either one, but it really depends on how |
| operate in order to put your company in the top five | | | | large your operation is, how much work you really |
| listings and increase target traffic flow into your | | | | want to put into increasing your target traffic, and |
| website. | | | | how much you feel you can afford to pay for it. For |
| Organic Search Engines | | | | large online businesses, PPC search engines are quite |
| Organic search engines operate mainly on the | | | | convenient, and a large budget may more easily |
| keyword system. The key words a potential | | | | absorb pay per click fees. |
| customer types into the search bar determines what | | | | However, organic search engines are basically free. All |
| sites will be brought up for their perusal. Simple right? | | | | you need do is come up with your keyword articles |
| This type of promotion for your website is basically | | | | and you're sure to increase your target traffic. And if |
| free, so how can you use it to your advantage and | | | | you aren't sure you can write your own keyword |
| direct more target traffic to your affiliate marketing | | | | articles, there are companies with the expertise to |
| website? Enter keyword articles. | | | | provide well written, inexpensive keyword articles in |
| Keyword articles are written about various subjects | | | | the proper percentages to get you ranked high in the |
| that pertain to a common topic, with a selected | | | | listings without getting you thrown out for keyword |
| target keyword or keyword phrase strategically | | | | over-saturation. |
| repeated throughout a certain percentage of the | | | | Either way, knowing how to use and manipulate both |
| article. For example, if your affiliate marketing | | | | types of search engines is a sure way to bring target |
| business sells ATV's, then articles about ATV's, ATV | | | | traffic to your affiliate marketing website. The rest is |
| clubs, ATV trails, and ATV accessories would provide | | | | up to you. |
| relevant information while at the same time using the | | | | |