| Throughout the past few years, the ATV industry is | | | | They don't want the boring old ATVs designed for |
| seeing more and more buyers, especially those in | | | | the farm! This very same trend is seen in sale of |
| their twenties and this is a fact that is sending the | | | | motor homes, trailers and van campers. |
| ATV industry up the rollercoaster track. Whether it's | | | | Manufacturers of ATVs see an upward trend and a |
| used ATV or brand new ATVs, retailers and | | | | sale record that is simply astounding. Many new |
| manufacturers are seeing an encouraging growth and | | | | owners of ATVs said that they are getting loans |
| recognize the fact that this sport is becoming much | | | | that are equivalent to a second-home loan for the |
| more popular than before. | | | | ATVs or RVs. Some even commented that some of |
| ATVs were first considered as a "toy" for adults - a | | | | the loans could be stretched up to 15 years and they |
| vehicle that isn't a car, not a main mean of | | | | are able to deduct the interest for tax purposes too. |
| transportation and not a race car. It's between | | | | This could be one of the many reasons why many |
| everything. Something recreational and provides fun, | | | | more people can afford to purchase their own ATVs |
| excitement and can also be used for work. Because | | | | nowadays. |
| of the price, ATVs used to be designed for the sake | | | | As the target audience begins to widen and take a |
| of simplicity and convenience. That also means that | | | | change, manufacturers are hiring younger and 'funkier' |
| the old-school type of ATVs has nothing much to | | | | designers with creative taste to design their newer |
| look at. | | | | ATV models. ATV retailers are also operating in more |
| As a direct response to the growing number of | | | | channels to help sell the ATVs to a younger audience. |
| younger ATV buyers, manufacturers are starting to | | | | As such, most online ATV stores are being credited |
| take a closer look at the way their ATVs are | | | | by big brands and they offer very good prices for |
| designed. The taste and preference of the younger | | | | ATVs. Even the Chinese ATVs are getting more |
| generation differs tremendously with the older | | | | popular! |
| generation. They want flash, colors, cool designs, cut, | | | | The world of ATV is certainly, without a doubt, |
| sleekness, speed, and bright, enthusiastic designs. | | | | positively changing. |