ATV's Past and Present

All Terrain Vehicles (ATV's) got there beginning in themotorcycles.
mountainous regions of far northern Japan. FarmersIn the 60's gangs such as the Hell's Angels, and Bad
were having hard times on the muddy mountainBoy's were often associated with riding motorcycles.
roads especially after the winter thaws and theHonda created a successful marketing slogan to the
beginning of spring. Some spots were just impossibleeffect of "You meet the nicest people on a Honda".
to traverse with normal vehicles which kept parts ofThis implied that the average Joe could enjoy a
farm lands off limits. With the Japanese problem -motorcycle, and it worked. The campaign was a huge
solution mentality and a culture of mechanicalsuccess and Honda saw a huge jump in sales by the
solutions the first three wheeled ATV was brought1970's. When ATV's were released the momentum
into existence. These small workhorses were muchwas already in there favor and the success
cheaper than farming vehicles and turned out to becontinued. The marketing direction this time took the
the perfect solution to the farmers problems.angle of how thrilling it was to ride an ATV.
But with the ingenuity of the Japanese it didn't stopIt was just thirty years ago when Honda released
there, the manufacturers realized what a greatthe ATC90, in the US, and American's bought them
product they had and decided to start marketingfor different reasons than they were originally
them to the entire world. In the early 1970's the USdesigned for. After gaining popularity as a recreational
had nothing even similar to an ATV, and when thevehicle, the working class in America realized what a
first one was released from Honda it was a instantgreat work vehicle they made. Farmers, Ranchers,
hit. Honda already had a reputation in the U.S. forSurveyors, Hunters and Fishermen all enjoyed the
providing quality motorcycles in fact Honda changedversatility of the ATV's.
the way American's looked at people who road