| I found something online the other day that really | | | | this? If you are trying to sell Yamaha ATV parts |
| got me laughing. There are people out there who are | | | | online and are looking for the next best thing you |
| calling themselves 'online motorsports marketing | | | | should get someone who has a fundamental idea of |
| specialists'! In this digital age I suppose anything is | | | | how to sell period. Getting a website that offers |
| possible and we do live in a country of free | | | | nothing more than pictures and prices will not be |
| enterprise. But I do find this somewhat amusing. If | | | | enough to get the job done. A lot of these sites are |
| you are doing online marketing then you are an online | | | | built wrong in the first place. I come across a lot of |
| marketing specialist period. I find the slight distinction | | | | these sites that are loaded with Flash animations and |
| of adding a motorsports classification unnecessary. | | | | have excessive java script. Beyond anti friendly SEO, |
| This doesn't make the specialist better or worse as | | | | (search engine optimization) there is nothing to |
| long as they are masters of their own objectives. In | | | | distinguish this type of marketer as opposed to |
| this case, marketing Yamaha atv parts, Kawasaki | | | | someone who really knows what they are doing. |
| oem parts, or any type of Honda motorcycles. | | | | It takes a lot to get your sites listed on the search |
| When I was in New York I served as an art director | | | | engine. Think of it this way. If you want your |
| working for various advertising groups. I noticed this | | | | Yamaha motorsports dealership to pop up on the |
| sort of behavior when I worked professionally. There | | | | search engines you need to beat 5 million competing |
| were graphic designers who called themselves, | | | | sites on the average. That is a serious number to |
| 'Chiropractic Graphic Designers' or 'Medical Graphic | | | | beat. You need to pay attention and to deliver high |
| Designers' and I never understood this. All of a | | | | quality web content out there. It makes little |
| sudden a graphic designer had to have a medical | | | | difference if you are a motorsports, ATV, or |
| degree to create 2D and 3D designs for the medical | | | | motorcycle expert or not. It helps of course to write |
| community. This whole notion is just absurd. We had | | | | endearing content for the search engines like Google, |
| another name for graphic designers when I was in | | | | Bing and Yahoo but for the most part you need to |
| the field. We used to call each other pixel jockeys. | | | | understand how search engines really work. You |
| It's not very nice or very complimentary but that | | | | need to know how search engines display the web |
| was what we were. In my opinion we were nothing | | | | content in your web sites. This is especially important |
| more than replaceable dreamers, hustlers, and panic | | | | if you want to sell Yamaha ATV parts online and |
| driven job takers working on the scene. | | | | Kawasaki motorcycle parts. |
| Are motorsports dealerships supposed to buy into | | | | |