| Copyright (c) 2010 Ted Cantu | | | | into this ragged notion? If you are trying to sell |
| I found something online the other day that really | | | | Yamaha atv parts online and are looking for the next |
| got me laughing. There are people out there who are | | | | best thing you should get someone who has a |
| calling themselves 'online motorsports marketing | | | | fundamental idea of how to sell period. Getting a |
| specialists'! In this digital age I suppose anything is | | | | website that offers nothing more than pictures and |
| possible and we do live in a country of free | | | | prices will not be enough to get the job done. A lot |
| enterprise. But I do find this somewhat amusing. If | | | | of these sites are built wrong in the first place. I |
| you are doing online marketing then you are an online | | | | come across a lot of these sites that are loaded with |
| marketing specialist period. I find the slight distinction | | | | Flash animations and have excessive javascript. |
| of adding a motorsports classification unnecessary. | | | | Beyond anti friendly SEO, (search engine optimization) |
| This doesn't make the specialist better or worse as | | | | there is nothing to distinguish this type of marketer |
| long as they are masters of their own objectives. In | | | | as opposed to someone who really knows what |
| this case, marketing Yamaha atv parts, Kawasaki | | | | they are doing. |
| oem parts, or any type of Honda motorcycles. | | | | It takes a lot of work, blood - sweat and tears to |
| When I was in New York I served as an art director | | | | get your websites listed on major search engines. |
| working for various advertising groups. I noticed this | | | | Think of it this way. If you want your Yamaha |
| sort of behavior when I worked professionally. There | | | | motorsports dealership to pop up on the search |
| were graphic designers who called themselves, | | | | engines you need to beat 5 million competing sites on |
| 'Chiropractic Graphic Designers' or 'Medical Graphic | | | | the average. This is a very serious number to try and |
| Designers' and I never understood this. All of a | | | | beat online because the competition is very fierce. |
| sudden a graphic designer had to have a medical | | | | You need to pay attention and to deliver high quality |
| degree to create 2D and 3D designs for the medical | | | | web content out there. It makes little difference if |
| community. This whole notion is just absurd. When I | | | | you are a motorsports, ATV, or motorcycle expert |
| was in the art direction and advertising game we had | | | | or not. It helps of course to write endearing content |
| our own name for graphic designers. We used to call | | | | for the search engines like Google, Bing and Yahoo |
| each other pixel jockeys. It's not very nice or very | | | | but for the most part you need to understand how |
| complimentary but that was what we were. In my | | | | search engines really work. You need to know how |
| opinion we were nothing more than replaceable | | | | search engines display the web content in your web |
| dreamers, hustlers, and panic driven job takers | | | | sites. This is especially important if you want to sell |
| working on the scene. | | | | Yamaha atv parts online and Kawasaki motorcycle |
| Do these pretentious graphic designers and marketing | | | | parts. |
| guys really expect motorsports dealerships to buy | | | | |