| Finally, manufacturers are starting to realize that girls | | | | camouflage. The sizes range from a small 50cc -110cc |
| ride ATV's and dirt bikes too. How do we know? In | | | | for girls and 150cc-250cc for women with matching |
| past years, ATV's and dirt bikes were made in 4 | | | | pink helmets and pink gear to keep them safe and |
| basic colors; Blue, Green, Yellow and Red. If you | | | | stylish. |
| were a girl you had to choose red or yellow as the | | | | In a 2006 national survey 37% of new ATV and dirt |
| "Girl Color". What was the fun in that? Being able to | | | | bike sales are to the female demographic, roughly |
| personalize your off-road product is what makes you | | | | 350,000 units. Female ATV and dirt bike ownership is |
| an individual and we didn't think girls should have to | | | | on the rise with new colors and design options to |
| settle for red or yellow any longer. | | | | entice the young and old riders alike. We can happily |
| Three years ago we asked our manufacturers in | | | | say that the Female demographic is no longer being |
| China to make pink plastics so that we could target | | | | ignored. |
| female riders. They basically looked at us like we | | | | In a recent survey done by the National Highway |
| were crazy, but each year we continued to champion | | | | Traffic Safety Administration in 1999 which shows |
| the fight for girl themed products. We wanted PINK, | | | | that 80% of American women over the age of 65 |
| pink dirt bikes, pink ATV's, pink helmets and pink | | | | operate one motorized vehicle or the other. Quite a |
| riding gear. | | | | surprising stat! |
| Six months ago, girl themed atvs and dirt bikes made | | | | So ride on Girls & Women. |
| their way to the USA. Extreme Motor Sales can now | | | | Riding isn't just for boys anymore! |
| offer ATV's and Dirt Bikes in pink, purple and pink | | | | |