| "> | | | | TATA ACE and MAHINDRA MAXXIMO |
| The sub-one tonne mini truck segment is a booming | | | | Tata created a new mini truck segment in India with |
| category in India. The efficient movement of road | | | | the Ace. It converted three wheeler users to 4 |
| freight plays an important role in the economic | | | | wheelers. The Ace, launched in May 2005, has been a |
| progress of a nation. Under the hub-and-spoke | | | | runaway success for Tata Motors. It enjoys 90% |
| distribution model, the role of small goods carriers is | | | | market share. |
| also becoming important to ensure last-mile or | | | | The small commercial vehicles are increasingly being |
| end-point distribution of goods. In the wake of this | | | | preferred by operators for last-mile load carrying, |
| high demand for mini trucks, there are two names | | | | apart from being bought by small entrepreneurs. |
| which set the trends in this category. They are | | | | |