| Mahindra & Mahindra Ltd., the leading player in | | | | advantages in terms of operating cost and low |
| India’s small commercial vehicle segment, unveiled | | | | maintenance. |
| the Mahindra Maxximo at the Auto Expo 2010. | | | | With Mahindra’s increasing popularity in overseas |
| Maxximo is the world’s first mini-truck to be | | | | markets Mahindra and Mahindra is also looking to |
| powered by a 2-cylinder CRDe engine with DOHC | | | | export its Maxximo electric to Europe and the |
| technology and 4 valves per cylinder. | | | | US. The Mahindra TR series pickups based on the |
| Mahindra & Mahindra will bring out the electric version | | | | Scorpio platform will soon be launched in US. |
| of this 4 wheeler mini-truck by October 2010. With | | | | Launching of an electric scooter is also high on |
| the launch of Electric Maxximo M&M is looking to | | | | M&M’s agenda. “We are certainly looking at |
| capture the increasingly popular electric vehicles | | | | them. We will start working upon them in sometime |
| market with its low cost and low maintenance. | | | | soon,” said Goenka. |
| “Electric Maxximo will be as practical as any other | | | | Electric Vehicles have just started to gain popularity, |
| commercial vehicle of its size. It has the capacity of | | | | not just in India but in countries around the globe. |
| going up to 90 kilometers per full charge of 8 | | | | The market is not very large in terms of volumes |
| hours,” said Pawan Goenka, president of the | | | | but electric vehicles market including two-wheelers, |
| automotive division of Mahindra. | | | | passenger vehicles and commercial vehicles is all set |
| “The savings will be high on this vehicle, but it will | | | | to grow in double digits with rising fuel prices, |
| depend on the price per unit of electricity in different | | | | increasing urbanisation, low-cost of ownership and low |
| states,” said Goenka. | | | | maintenance cost. |
| Electric two wheelers are also slated to be on the list | | | | Electric Maxximo will not just offer the |
| of new launches by M&M although no launch date | | | | aforementioned advantages of an Electric Vehicle. |
| has been decided for the products. | | | | Maxximo with the world’s most advanced engine |
| Mahindra Maxximo is in direct competition with Tata | | | | in the mini-truck segment, boasts of Superior load |
| Motors’ one-tonner Ace which was launched in | | | | carrying capacity, Advanced safety features which |
| 2005. The electric variant of Maxximo will find | | | | meets stringent frontal crash impact norms and |
| competition in the soon-to-be-launched electric variant | | | | Stylish and trendy looks with car-like features |
| of Ace. The original Maxximo has a payload capacity | | | | Check out Mahindra Maxximo - with the world’s |
| of 850 kilograms. The electric variant will have lesser | | | | most advanced engine in the mini-truck segment. |
| capacity of around 600 kilograms but it will present | | | | |