| Mercedes is a world renowned car manufacturing | | | | the war, in 1919, DMG was approached by Karl Jahn, |
| company from Germany. This car making house is | | | | a member of the Benz board of directors, for a |
| known the world over for its class and style. Having | | | | merger. Talks went ahead but the plan was dismissed |
| a Mercedes in your list of cars is a matter of pride | | | | later in the year. |
| and great achievement. It is the ultimate wish of so | | | | The years that followed the world war were tough |
| many people to possess a Mercedes once during | | | | for everyone including the car manufacturing |
| their lifetime. While many fail to convert their dream | | | | companies. Fuel was fast becoming scarce and the |
| into reality some blessed individuals do get the | | | | taxes rose to sky-high limits. In 1924, the heads of |
| chance to own a Mercedes and zoom across the city | | | | the respective organisation, Daimler and Benz agreed |
| streets with a chest swollen with pride. | | | | to sign an “Agreement of Mutual interest.” |
| This prestigious organisation also manufactures buses, | | | | The main provision of the agreement was to |
| coaches and trucks. The Mercedes has a pretty | | | | preserve the individual identities of the two |
| interesting history behind its formation. In 1886 Carl | | | | companies. However later on June 28, 1926 they |
| Benz gave shape to a motorized tricycle, which | | | | decided to merge their companies and jointly decided |
| incidentally was the first automobile. In 1893, he | | | | to name their new found company as Mercedes |
| manufactured Victoria, his first four- wheeler. In 1886 | | | | Benz. |
| Gottlieb Daimler came up with a horseless carriage. In | | | | The emblem that represented the company was |
| 1890 he and Wilhelm May Bach laid the foundations | | | | chosen to be a three pointed star with laurel wreath |
| of the company called as Daimler Motoren Gesell | | | | surrounding it. The name Mercedes was supposed to |
| shaft (DMG) and began selling automobiles in 1892. | | | | be at the top while the bottom was occupied by the |
| Gottlieb Daimler died in 1900, but the company in that | | | | name Benz. The emblem is symbolic of Daimler’s |
| very year manufactured a car for Emil Jellinek who | | | | wish to produce a small, reliable and a powerful |
| gave the car the name after his ten year old | | | | engine, capable of travelling on land, air, or sea. |
| daughter Mercedes. | | | | Today the emblem is produced by the National |
| This car used a 35 horse power engine and had the | | | | Association of People. |
| maximum speed of 55 mph. | | | | The Mercedes emblem was initially conceptualised to |
| Later in 1903, Carl Benz designed his new model the | | | | be a four point star. In 1909, both the three point |
| Parsifil. It had a vertical and two cylinder engines and | | | | star as well as the four point star was officially |
| the maximum speed attainable was 37mph. The | | | | registered as the logos of the company. In 1909 the |
| competition between the two vehicles intensified in | | | | usage of four point star was discontinued and the |
| the years that followed. While DMG defeated Benz | | | | three point star became the logo of the company. |
| at various challenges it was only in the 1908 French | | | | Over the years the Mercedes emblem has undergone |
| Grand Prix, when Benz seized the second and third | | | | some changes. A circle around the logo has appeared. |
| spot in the race. | | | | The words “Mercedes Benz” are now |
| Soon after that, the First World War broke out. The | | | | written around the logo. The three pint star is now |
| world war saw both these car manufacturing units | | | | raised and there is no circle around it. |
| turning into war production units. After the end of | | | | |