| Paula Bone is a marketing professor who teaches | | | | September 2004, she presented findings on |
| "Consumer Behavior" and "Marketing Strategy" at | | | | consumer use and interpretation of dietary |
| West Virginia University's College of Business and | | | | supplement labels with Karen France to the U.S. Food |
| Economics. Classes filled with lots of theory can be | | | | and Drug Administration. She is also administering a |
| intimidating for students who are used to answers | | | | project with WVU marketing students which |
| being "black" and "white," but Dr. Bone's approach to | | | | monitors the economic development associated with |
| teaching lets students know what is right despite a | | | | the Hatfield/McCoy ATV trail. |
| lot of gray area. | | | | "My classes give students many opportunities," said |
| "When I teach a class, I am also learning from my | | | | Bone. "Teachers need to create a situation that |
| students," said Bone. "New ideas are always around, | | | | allows students to shine. Feedback is important for |
| and seeing things through different sets of eyes | | | | students because giving them the opportunity to |
| keeps my material from having hard, fast answers." | | | | improve and learn is the real goal." |
| Bone is one of the most decorated and honored | | | | In addition to those projects, Bone has consulted |
| professors in the College of B&E. In her 18 | | | | with the West Virginia Jobs Investment Trust, |
| years of teaching she has received two Golden Apple | | | | co-chaired the 2000 Marketing and Public Policy |
| teaching awards, given annually by WVU students. | | | | Conference, and had research accepted by more |
| She has also been named Outstanding Teacher and | | | | than eight reviewed journals. She also serves on the |
| Outstanding Researcher from the College of | | | | board of Marketing and Society Special Interest |
| B&E. In 2004, Bone won Outstanding Teacher | | | | Group and is on the editorial review board of the |
| from the WVU Foundation. This is one of the highest | | | | Journal of Public Policy and Marketing. These |
| honors for a WVU professor, as only six are | | | | accomplishments have made her an open-book |
| recognized each year. | | | | reference for students as the role marketing plays in |
| "A person in today's society needs to be able to find | | | | the business equation continues to increase. |
| solutions," said Bone. "I teach people to think. | | | | "Teachers need to be a resource for their students. |
| Information is easy to get. It's how that information | | | | Helping students think through situations and allowing |
| is pulled together to come up with a unique solution | | | | them to have a second chance to think things |
| that needs to be taught." | | | | through makes a difference. Students need a person |
| The experience and expertise Bone brings to her | | | | to bat ideas around with, give them a chance to |
| classes goes beyond notes on a projector. In | | | | shine," she said. |