| Over the years, we have seen many Chinese ATV | | | | the life/lives of those riding that machine. |
| companies come in and out of the ATV and dirt bike | | | | If you look a little closely at how these low-cost |
| industries...and they're all in a neck-to-neck fight with | | | | ATVs and dirt bikes are produced, you will see why. |
| each other for a bigger share of the market. Lower | | | | Many consumers focus too much on the cost of the |
| prices. Bigger engine. More Power. Slick design. Better | | | | ATV or dirt bike. Many studies show that consumers |
| braking system. You name it, they have it. Although | | | | tend to look at the price of the ATV price on top of |
| many of the dirt bike and ATV manufacturers deliver | | | | other factors like design, brand, power and quality. |
| as far as quality is concerned but we feel the urge to | | | | This is a fact - if one were to ask a consumer to |
| remind our ATV and dirt bike fans, dealers and | | | | choose between two ATVs of similar power and |
| distributors that there's nothing more important than | | | | design, the consumer would without hesitation |
| QUALITY CONTROL. We're talking about fun, yes. | | | | choose the cheaper ATV. This is how influential the |
| It's fun ATV fans after but that doesn't mean that | | | | pricing is. Shouldn't the consumer take a closer look |
| we have to compromise our safety. | | | | at the brand of the Chinese ATV or dirt bike? Should |
| It's good news that many more people today have | | | | consumers examine the parts and the quality of the |
| come to accept ATV riding and dirt bike riding as a | | | | ATV parts before purchase? Should they conduct a |
| regular sport because this often means a bigger | | | | short research online via online forums or message |
| market and wider acceptance for our products. But | | | | boards before making the decision? |
| because of the spike in interest, many ATV and dirt | | | | It's important to remember that although many |
| bike manufacturers have taken the opportunity to | | | | Chinese ATV manufacturers produce ATVs in bulk, |
| produce low cost ATVs and dirt bikes. Whilst this is | | | | one should spend a little bit more time to research |
| good news for ATV and dirt bike enthusiasts, we | | | | the competition. We want to know if the Chinese |
| feel the urge to send a word of caution out - be | | | | ATV is made out of high quality material. We want |
| wary and careful about the kind of ATV and dirt bike | | | | to know if the Chinese ATV manufacturer has a |
| that you purchase from your retailer. By purchasing a | | | | history of compromising the quality of their ATVs for |
| low-cost ATV or dirt bike, you may be compromising | | | | quantity. |