Tata Nano – the People’s Car

The seventy year old chairman of the Tata Group ofemission norms of a modern car. Even though Nano is
India, Ratan Tata unveiled the "people's car”eight percent shorter than Maruthi 800 in length, it is
which is a mini four seater priced at one lakh rupees21 percent more spacious than Maruthi 800
as promised five years ago, that is less than half theTata nano would be launched in later 2008 and be
price of the cheapest car in the market. The caravailable in both standard and deluxe varieties with a
would be called Nano referred to the smallest unit inwide range of body colors, satisfying the individual's
science. Even though the commodity prices havepreferences. Tata Nano is designed to have a roomy
gone up, Ratan Tata wanted to keep up the promisepassenger compartment with a family in mind and
of a one-lakh rupee car fulfilling the dreams of thehas a generous leg space and headroom, which will
common man who wants to own a four-wheeler.enable four persons to sit comfortably. The
When Tata Nano goes on sale, it would start thedimensions of the car measures 3.1 meters in length,
emergence of Tata Motors on the global scene,1.5 meters in height and can easily move on the busy
marking India as a global center of small carroads in cities and rural areas.
production. It was branded impossible by the rivalsThe wheels are at the corners and power train at
but was made possible by Ratan Tata who was bentthe back and so it can combine both space and
upon fulfilling his promise.movement, which is unique to Tata Nano. The target
Before stating the project, the ideas were felt fromcountries of export are Africa, south East Asia and
the customers, which gave the inspiration and needLatin America.
to manufacture a cheap four-wheeler for theWith the economy of the Indian market charging
common man. Tata Nano would have a dealer pricealong, people can now afford to buy four wheelers
of one-lakh rupees apart from the Value Added Taxand it has been predicted that within a few years,
and transportation charges and would be available intwo million people who own a two wheeler may
three variants, one standard model and two deluxeswitch over to Tata nano.
models with air condition.The fact that it meets all the necessary crash
The car has a 624 cc engine, which is built ofworthiness and emission norms of the day enhances
aluminum, 33 HP petrol engine and meets Bharatits appeal. The invention of one lakh rupee car may
stage III emission norms and could also meet theadd a new definition of low cost.
Euro 4 norms. The Nano satisfies all the safety and