| Copyright (c) 2010 Ted Cantu | | | | saving them. |
| The recent success of Yamaha ATV parts dealers | | | | The challenge happened 18 months ago when |
| have a few automotive dealerships rethinking their | | | | newspapers started to fall apart. Running full page |
| online marketing approach. The ATV market is very | | | | ads no longer became an option for many dealerships. |
| aggressive just like the automotive dealerships. There | | | | Many auto dealerships do not have a real option to |
| are a lot of competitors out there who are trying to | | | | run advertisements in the paper because of budgets. |
| get to the top of the search engine heap. The | | | | So they will rely on doing radio and television spots |
| competition is so fierce in fact that in a typical | | | | to get attention. This becomes a difficult situation |
| market there can be as much as 15,000,000 | | | | when you start running out of media venues - |
| competitive pages all vying for the top spots. This | | | | namely newspapers. Metro Detroit has lost several |
| means that a lot of Yamaha ATV parts dealers are | | | | newspapers including the Ann Arbor News and the |
| doing everything possible to get to the top positions. | | | | Eccentric. There are also mergers that have been |
| Sometimes they pay for it. Sometimes they create | | | | happening all across the country in the last two |
| viral web videos and sometimes they do a lot of | | | | years. |
| praying. | | | | One thing that the ATV web sites have done |
| But the point of this popularity game is that the ATV | | | | correctly is optimize their web sites fully and create |
| market is really setting a great example. A lot of | | | | smart pay per click campaigns. Some of the more |
| auto dealerships could really benefit from this type of | | | | creative ATV dealers have figured out a way to |
| aggressive online marketing. The main reason why | | | | scrap the PPC model entirely and deal strictly with |
| the auto dealers should take on this type of | | | | organic tactics. This enables web sites to stay on the |
| marketing is because it is so successful. When you | | | | top of the search engines without added expense. If |
| think about terms of bandwidth, web space, server | | | | the auto dealers are going to partake in this type of |
| space, viral capacity and holding a captive audience | | | | promotion now is the time. There has been a lot of |
| the choice is obvious. Newspapers cannot offer this | | | | apprehension in recent months. But actually the online |
| type of flexibility and either can printed coupons that | | | | environment has never been better. Many auto |
| you get in your mailbox. The web is a free floating | | | | dealerships could learn a lot from the progress that |
| life raft for many companies and in a lot of cases it is | | | | ATV dealers have made. |