| Copyright (c) 2010 Ted Cantu | | | | In either case, many online merchants have turned |
| I caught an interesting thing online recently. Many | | | | their back on these methods. There was another |
| web merchants are not going to take the traditional | | | | problem with this scenario recently. It seems that |
| routes to advertise in 2010. According to a recent | | | | many online merchants are taking up with Web 2.0 to |
| questionnaire by a Metro Detroit entertainment | | | | give their products some real attention online. The |
| group, Hot Metro Finds, many merchants have turned | | | | online tools that you are using can make a powerful |
| their back against standard advertising methods. This | | | | impact on how you appear on the search engines |
| includes a whole variety of methods such as Yellow | | | | while you promote your products. You gain a load of |
| Pages, billboards, television and radio. Add to that list | | | | visibility when you use multi user tools such as |
| pay per click advertising fees. S.E. Michigan merchants | | | | Facebook and Twitter but that is just the beginning. |
| have not expressed an interest in this type of | | | | At current count there are 146,000,000 social media |
| advertising. Some place that viewpoint on the | | | | sites. This is creating a substantial difference in the |
| economy. Others have a different take on it. They | | | | way online merchants sell their products. |
| say that it is just not effective. | | | | |