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What to Do After You've Lost The "Big One"

Okay, so you've lost the "big one" - the It looked like another dead-end.Did this
deal that was supposed to put you over stop Soichiro? No. He decided to start
the top. The one that was supposed to making his own small engines. However,
catapult your career to a new level, there was one small problem - he had no
separate you from your peers, assure that money! So he wrote letters to bicycle
you got that promotion or maybe even pay shop owners throughout Japan, explaining
off your mortgage. Now what?When the rug his idea to make motorbikes and asking
gets pulled out from under you, the usual them to invest. With the money that a
reaction is shock and disbelief. After few of them invested, he started
all, you have been working on this manufacturing his own engines and
project for what seems like forever and motorbikes. The first motorbikes he made
thought everything was perfect. Then, were too big and bulky and very few
unanticipated forces suddenly Japanese bought them. Was this another
materialized and torpedoed your success. dead end?No. Soichiro listened to the
The next thing you feel is anger. Then feedback and adjusted accordingly. This
come depression and disillusionment.The is what creative persistence is all
real challenge comes after you cycle about. Soichiro changed his approach.
through these emotions. You need to He stripped his motorbike down and made
decide your next step. What you do from it much lighter. The new design won the
here will determine whether you are able Emperor's Award. In time, this little
to bounce back or spiral downward into motorbike captured 60% of the Japanese
more failure and more depression. The market and Soichiro began exporting them
decisions you make from here are to Taiwan. In 1948, Soichiro established
critical.Now is the time to make these the Honda Motor Company, which is one of
three critical decisions: (1) What to the biggest manufacturers of cars and
focus on; (2) what to believe; and (3) motorcycles in the world today.What can
What to expect - from this point you learn from Soichiro Honda? True
forward.CHOOSE YOUR FOCUSOne of the most survivors know the difference between
profound and liberating truths discovered blind persistence and creative
by behavioral scientists and persistence. What if you say, "But I'm
psychiatrists in recent years is that you not a very creative person. I'm out of
can choose what you focus on - no matter ideas." Take comfort - there is no
what is going on in the world around you. reason to reinvent the wheel. Find
Here's an example. Most people don't people who are already succeeding at what
know that Walt Disney suffered a great you want to do and learn their secrets.
business defeat early in his career. Read books and articles about the legends
While living and working out of his in your industry. Get into the minds of
uncle's garage, Walt Disney had created a these icons. There is no excuse for
cartoon character called "Oswald the blindly stumbling in the dark to find
Lucky Rabbit" and signed a contract with your way. Find and follow the path of
Universal Studios to create animated those who have gone before you. If there
short films about the little fury critter is a method or system to their success,
that would be shown before the main then it is capable of being learned. If
feature film at theaters. The short it is capable of being learned, then it
films enjoyed great success, but in his is capable of being duplicated. Study
youth and naivete, Walt did not realize it. Duplicate it. Then improve upon
that he had signed away the rights to the it.CHOOSE YOUR BELIEFS AND
character. When his contract came up for EXPECTATIONSThe decisions you make from
renewal, Universal Studios refused to here are largely dependant on your
renew the contract and announced that it expectations of the world and of
owned the exclusive rights to produce yourself. What you are expecting today
films using "Oswald The Lucky Rabbit." determines whether you will or will not
Walt was devastated.Starting over from be able to see the possibilities all
scratch, Walt desperately needed to come around you. Those who survive and
up with a new character. The garage he prosper in the midst of adversity are
was living in was infested with rats and able to see and hear opportunities that
mice. Instead of sulking in his misery, no one else can. But how do they do
instead of turning bitter, instead of it?Psychologists and behavioral
filing a lawsuit, Walt focused on what he scientists have long-known that we tend
had left - his gifts, talents and to see what we're expecting to see and
abilities - and his incredible filter out what we're not expecting to
imagination. Drawing inspiration from see. For example, if you are looking for
his miserable surroundings, Walt created the red copy of The Adventures of
a cute little mouse character that he Huckleberry Finn,you are not likely to
named "Mickey Mouse." And the rest, as see the bluecopy of The Adventures of
they say, is history!What can you do when Huckleberry Finnsitting right there on
someone or something has pulled the rug the bookshelf in front of you. Why?
out from under you?- First, don't look Your mind creates a model of the universe
backward at what "could have based on your expectations and you tend
been."- Second, don't dwell on your anger to make decisions based on that model.
or it will consume all of the creative What you are expecting literally
energy and brain cells. These are the determines what you can and cannot see.
same brain cells that you will need to It follows logically, that if you can
come up with your next move.- Third, learn to choose your expectations, you
avoid litigation if at all possible. The will literally determine what you can and
only people who get rich in litigation cannot see.So what should you choose to
are the attorneys.- Fourth, focus on the expect from this point forward? First,
gifts, talents and resources you have make a decision to write the final
left.- Fifth, make a firm commitment to chapter in the book of your life. It is
start over from where you are.Remember, your life - after all! Don't let someone
"they" may take away your office, your else write it for you. If you expect
status, and your income. But they can't that you will have the final say, you
take away your determination to succeed, brain cells will literally open up and
your inherent abilities, your you will be able to see opportunities you
intelligence or your creativity. These never saw before.Three days after Lance
are the very things that have brought you Armstrong was diagnosed with cancer, he
all of your past successes. These gifts, boldly declared, "I want you all to know
talents and abilities haven't gone that I intend to beat this disease, and
anywhere. Wherever you go, they are further, I intend to ride again as a
still with you!CHOOSE CREATIVE, NOT BLIND professional cyclist." Was he a prophet?
PERSISTENCEPersistence in pursuit of your Did he receive a message in a dream?
goal is a good thing - as long as it's Did he know something the rest of the
the right kind of persistence. Blind world didn't? The answer is - none of
persistence is lunacy! Creative the above. He simply made a conscious,
persistence is genius. Persevering deliberate choice to believe. This
against the odds doesn't mean blindly belief is what drove his expectations.
ignoring the road signs. If something He expected to make a come-back because
isn't working, change it.Soichiro Honda he truly believed he could make a
is a classic example of creative come-back - and he did. His beliefs and
persistence in action. In 1945, Soichiro expectations allowed him to see
was making piston rings at a small plant possibilities that others could not see.
in Japan. The plant was destroyed by a Likewise, your beliefs and expectations
U.S. air raid along with most of the city literally determine whether or not you
it was in. But Soichiro was a survivor. will be able to see the possibilities
He chose where to put his focus. He that exist all around you from this point
collected the metal from left over forward.Take active, conscious control of
military vehicles and airplanes and moved your focus, your beliefs and expectations
to a new city to open a small factory and and you will take control of your fate
continued production on a small scale. and your destiny. These are the three
The end of the war brought an end to his most critical choices you can
piston ring production business. Even make.Copyright 2005. All rights reserved.
though he survived the war, he could not Daniel R. Castro, author of Critical
survive the end of the war.At the end of Choices That Change Lives: How Heroes
World War II, Tokyo and most industrial Turn Tragedy Into Triumph. To download
cities had been destroyed. Gasoline was the first two chapters free, go to the
rationed and sometimes impossible to principles that heroes have been
find, so he came up with an idea. In following for thousands of years to turn
1946, he took regular bicycles and tragedy into triumph. Dan Castro is an
installed small, military surplus engines attorney who spent nine years studying
on them and started selling them. But he the patterns of people whose critical
soon ran out of military surplus engines. choices turned them into heroes.




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