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Three Tips For Rebuilding Your Business After Tragedy Strikes

Okay, so your worst nightmare just came true.airplanes and moved to a new city to open a
Your business was destroyed by forces beyondsmall factory and continued production on a
your control - by the forces of nature, asmall scale. The end of the war brought an
freak accident, a crime or maybe even aend to his piston ring production business.
terrorist attack. Now what? Is your lifeEven though he survived the war, he could not
over? Can you ever recover from this? Yessurvive the end of the war.At the end of
you can! There are three things you can doWorld War II, Tokyo and most industrial
to determine the final impact that thiscities had been destroyed. Gasoline was
tragedy has on your life. No, you can't makerationed and sometimes impossible to find, so
it go away, but you do have the power to makehe came up with an idea. In 1946, he took
an internal choice of how it will affectregular bicycles and installed small,
you.CHOOSE TO BELIEVEIt is essential that youmilitary surplus engines on them and started
stop and get your bearings. Assess where youselling them. But he soon ran out of
are and what resources you have around you.military surplus engines. It looked like
Stop and assess the damage for what it is.another dead-end.Did this stop Soichiro? No.
Acknowledge it, but make a verbal declarationHe decided to start making his own small
- out loud - that you will survive it. Yes,engines. However, there was one small
cancer and hurricanes are still terminal, butproblem - he had no money! So he wrote
plenty of people survive them. Just a fewletters to bicycle shop owners throughout
days after Lance Armstrong was diagnosed withJapan, explaining his idea to make motorbikes
cancer, he held a press conference in whichand asking them to invest. With the money
he boldly announced, "I want you all to knowthat a few of them invested, he started
that I intend to beat this disease, andmanufacturing his own engines and motorbikes.
further I intend to ride again as aThe first motorbikes he made were too big
professional cyclist." That was back inand bulky and very few Japanese bought them.
1996, when most people were predicting hisWas this another dead end?No. Soichiro
early demise.Was he a prophet? Did helistened to the feedback and adjusted
receive a message in a dream? Did he knowaccordingly. Soichiro changed his approach.
something that we didn't know? No. None ofHe stripped his motorbike down and made it
the above. Lance Armstrong made an internalmuch lighter. The new design won the
decision to believe and to survive. Then heEmperor's Award. In time, this little
announced it publicly. This publicmotorbike captured 60% of the Japanese market
verbalization of his belief seared it intoand Soichiro began exporting them to Taiwan.
his brain and his very soul. It came to passIn 1948, Soichiro established the Honda Motor
because he really believed it and thisCompany, which is one of the biggest
undying belief helped him bring it tomanufacturers of cars and motorcycles in the
pass.You can do the same thing. Acknowledgeworld today.What can you learn from Soichiro
your opponent for what it is and then calmly,Honda? A total loss is an opportunity to
but firmly announce to the world that youstart over with a clean slate. Have you ever
will beat this thing!CHOOSE TO FOCUS ONwondered what you would do if you could start
INTANGIBLE VALUESWhen everything is takenlife over? Well, here's your chance. Life
from us and we are left standing naked amonghas just handed you a golden opportunity.
the tattered ruins of our life, we suddenlyStart with a fresh vision. Make a decision
realize what life is really all about. It'sto start a new life.What if you say, "But I'm
not about how much money we have, what kindnot a very creative person. I'm out of
of car we drive, or how big our house is.ideas." Take comfort - there is no reason to
All that stuff can be wiped out in the blinkreinvent the wheel. Find people who are
of an eye.It's about something bigger thanalready succeeding at what you want to do and
that. Something we can't see and can'tlearn their secrets. Read books and articles
measure. We can't put our finger on it.about the legends in your industry. Get into
We're just glad to be alive. We're just gladthe minds of these icons. There is no excuse
the sun came up this morning. Is that a birdfor blindly stumbling in the dark to find
we hear singing? It suddenly sounds sweeteryour way. Find and follow the path of those
than we've ever heard it before. Is that awho have gone before you. If there is a
child we hear laughing? It somehow ticklesmethod or system to their success, then it is
us deep in our soul.True survivors focus oncapable of being learned. If it is capable
intangible values above all else. It mayof being learned, then it is capable of being
sound trite and over-stated, but when you'reduplicated. Study it. Duplicate it. Then
sitting among the ruins of your life, sitimprove upon it.Remember, you may have lost
down and count what you have left. It willyour house, your car, your health or maybe
refresh your soul and give you the energy youeven your spouse. But no one can take away
need to start over.CHOOSE TO FOLLOW THEyour determination to succeed, your inherent
HEROE'S PATHAs shocking and incomprehensibleabilities, your intelligence or your
as your tragedy may seem, remember there arecreativity. These gifts, talents and
many survivors and heroes who have goneabilities haven't gone anywhere. Wherever
before you who have survived worse. It is upyou go, they are still with you! These are
to you to follow their path.Soichiro Honda isyour sails. Your belief in them is the wind
a classic example of a true survivor whothat will blow you around the world.Copyright
suffered repeated tragedies and kept coming2005. All rights reserved. Daniel R.
back. In 1945, Soichiro was making pistonCastro, author of Critical Choices That
rings at a small plant in Japan. But thenChange Lives: How Heroes Turn Tragedy Into
something much worse than a hurricaneTriumph.Learn the principles that heroes have
destroyed the plant - it was a U.S. air raid.been following to turn tragedy into triumph
The bombs dropping from U.S. planesfor thousands of years. Dan Castro is an
destroyed not only the plant, but most of theattorney who spent nine years studying the
city. But Soichiro was a survivor. He chosepatterns of people whose critical choices
where to put his focus. He collected theturned them into heroes.
metal from left over military vehicles and



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