Three Tips For Rebuilding Your Business After Tragedy Strikes

Okay, so your worst nightmare just came true. Yourmilitary vehicles and airplanes and moved to a new
business was destroyed by forces beyond yourcity to open a small factory and continued production
control - by the forces of nature, a freak accident, aon a small scale. The end of the war brought an end
crime or maybe even a terrorist attack. Now what?to his piston ring production business. Even though he
Is your life over? Can you ever recover from this?survived the war, he could not survive the end of
Yes you can! There are three things you can do tothe war.At the end of World War II, Tokyo and
determine the final impact that this tragedy has onmost industrial cities had been destroyed. Gasoline
your life. No, you can't make it go away, but you dowas rationed and sometimes impossible to find, so he
have the power to make an internal choice of how itcame up with an idea. In 1946, he took regular
will affect you.CHOOSE TO BELIEVEIt is essentialbicycles and installed small, military surplus engines on
that you stop and get your bearings. Assess wherethem and started selling them. But he soon ran out
you are and what resources you have around you.of military surplus engines. It looked like another
Stop and assess the damage for what it is.dead-end.Did this stop Soichiro? No. He decided to
Acknowledge it, but make a verbal declaration - outstart making his own small engines. However, there
loud - that you will survive it. Yes, cancer andwas one small problem - he had no money! So he
hurricanes are still terminal, but plenty of peoplewrote letters to bicycle shop owners throughout
survive them. Just a few days after LanceJapan, explaining his idea to make motorbikes and
Armstrong was diagnosed with cancer, he held aasking them to invest. With the money that a few
press conference in which he boldly announced, "Iof them invested, he started manufacturing his own
want you all to know that I intend to beat thisengines and motorbikes. The first motorbikes he
disease, and further I intend to ride again as amade were too big and bulky and very few
professional cyclist." That was back in 1996, whenJapanese bought them. Was this another dead
most people were predicting his early demise.Was heend?No. Soichiro listened to the feedback and
a prophet? Did he receive a message in a dream? Didadjusted accordingly. Soichiro changed his approach.
he know something that we didn't know? No. NoneHe stripped his motorbike down and made it much
of the above. Lance Armstrong made an internallighter. The new design won the Emperor's Award. In
decision to believe and to survive. Then hetime, this little motorbike captured 60% of the
announced it publicly. This public verbalization of hisJapanese market and Soichiro began exporting them
belief seared it into his brain and his very soul. Itto Taiwan. In 1948, Soichiro established the Honda
came to pass because he really believed it and thisMotor Company, which is one of the biggest
undying belief helped him bring it to pass.You can domanufacturers of cars and motorcycles in the world
the same thing. Acknowledge your opponent fortoday.What can you learn from Soichiro Honda? A
what it is and then calmly, but firmly announce to thetotal loss is an opportunity to start over with a clean
world that you will beat this thing!CHOOSE TOslate. Have you ever wondered what you would do if
FOCUS ON INTANGIBLE VALUESWhen everything isyou could start life over? Well, here's your chance.
taken from us and we are left standing naked amongLife has just handed you a golden opportunity. Start
the tattered ruins of our life, we suddenly realizewith a fresh vision. Make a decision to start a new
what life is really all about. It's not about how muchlife.What if you say, "But I'm not a very creative
money we have, what kind of car we drive, or howperson. I'm out of ideas." Take comfort - there is no
big our house is. All that stuff can be wiped out inreason to reinvent the wheel. Find people who are
the blink of an eye.It's about something bigger thanalready succeeding at what you want to do and learn
that. Something we can't see and can't measure. Wetheir secrets. Read books and articles about the
can't put our finger on it. We're just glad to be alive.legends in your industry. Get into the minds of these
We're just glad the sun came up this morning. Is thaticons. There is no excuse for blindly stumbling in the
a bird we hear singing? It suddenly sounds sweeterdark to find your way. Find and follow the path of
than we've ever heard it before. Is that a child wethose who have gone before you. If there is a
hear laughing? It somehow tickles us deep in ourmethod or system to their success, then it is capable
soul.True survivors focus on intangible values aboveof being learned. If it is capable of being learned, then
all else. It may sound trite and over-stated, but whenit is capable of being duplicated. Study it. Duplicate it.
you're sitting among the ruins of your life, sit downThen improve upon it.Remember, you may have lost
and count what you have left. It will refresh youryour house, your car, your health or maybe even
soul and give you the energy you need to startyour spouse. But no one can take away your
over.CHOOSE TO FOLLOW THE HEROE'S PATHAsdetermination to succeed, your inherent abilities, your
shocking and incomprehensible as your tragedy mayintelligence or your creativity. These gifts, talents and
seem, remember there are many survivors andabilities haven't gone anywhere. Wherever you go,
heroes who have gone before you who havethey are still with you! These are your sails. Your
survived worse. It is up to you to follow theirbelief in them is the wind that will blow you around
path.Soichiro Honda is a classic example of a truethe world.Copyright 2005. All rights reserved. Daniel R.
survivor who suffered repeated tragedies and keptCastro, author of Critical Choices That Change Lives:
coming back. In 1945, Soichiro was making pistonHow Heroes Turn Tragedy Into Triumph.Learn the
rings at a small plant in Japan. But then somethingprinciples that heroes have been following to turn
much worse than a hurricane destroyed the plant - ittragedy into triumph for thousands of years. Dan
was a U.S. air raid. The bombs dropping from U.S.Castro is an attorney who spent nine years studying
planes destroyed not only the plant, but most of thethe patterns of people whose critical choices turned
city. But Soichiro was a survivor. He chose where tothem into heroes.
put his focus. He collected the metal from left over