| I love this time of year! The seasonal music, | | | | to the radio, scour the newspaper, or search |
| the lights, manger scenes, and the silly ads | | | | the internet in hopes that an ad promoting |
| on television. No, I am not talking about ads | | | | their product will find its way before your |
| pitching products to put in your stocking or | | | | eyes. You can't shop all the time, right? |
| to set under your Christmas tree. Instead, | | | | Right? |
| what I like is all the car ads cleverly | | | | |
| designed to get you to leave the mall and hit | | | | To help you out, the following are some of |
| dealer showrooms. There is a lot more then | | | | the current campaigns already under way and |
| meets the eye when a car ad makes its | | | | the brand they are touting: |
| appearance during the holiday season. It | | | | |
| isn't all ho, ho, ho either! Read on and I | | | | December to Remember; Lexus |
| will tell you what it is all about. | | | | |
| | | | Toyotathon; Toyota |
| Happy Honda Days! Yes, playing on the "Happy | | | | |
| Holidays" theme the group of five or six | | | | Miles of Freedom Plan; Dodge |
| "carolers" singing Honda songs are doing what | | | | |
| they can do to get you to buy a new Honda. | | | | Keep It Simple; Ford, Lincoln, Mercury |
| So, why this pitch and why this time of year? | | | | |
| For two reasons: consumers are buying | | | | Red Tag Sale; GM |
| Christmas presents, so purchasing a new car | | | | |
| is nowhere near the top of anyone's | | | | A to Z Year End Event; Nissan |
| priorities, and Toyota. Toyota?! Yes, that is | | | | |
| right. Toyota and Honda are once again | | | | The Cadillac Season's Best Sales Event; |
| battling for the top spot for the best | | | | Cadillac |
| selling car in America. Long ceded by | | | | |
| American automakers who sell more trucks than | | | | Winter Event; Mercedes |
| cars, the Honda Accord and Toyota Camry are | | | | |
| the two top selling cars. Guess what? | | | | There is no telling what other sales events |
| December 31st marks the final day that cars | | | | are being planned. By the time the new year |
| sold can be tabulated as 2005 sales. Honda | | | | rolls in, you are likely to be as sick of |
| wants you in their showrooms and they want | | | | them as you will be of all the tinsel, the |
| you to buy. Move over, Toyota! | | | | egg nog, and your 47th viewing of "A |
| | | | Christmas Story." |
| Don't think for a moment that Honda is the | | | | |
| only manufacturer with a big year end sales | | | | Happy holidays to you and yours; Happy Honda |
| drive in place. Virtually all manufacturers | | | | Days if you are choose to purchase a new car |
| are in a race to get you to buy a new car | | | | during this already overstressed time of the |
| now. Each is hoping that you aren't too busy | | | | year! |
| to watch a little bit of television, listen | | | | |