| I love this time of year! The seasonal music, the | | | | manufacturer with a big year end sales drive in place. |
| lights, manger scenes, and the silly ads on television. | | | | Virtually all manufacturers are in a race to get you to |
| No, I am not talking about ads pitching products to | | | | buy a new car now. Each is hoping that you aren't |
| put in your stocking or to set under your Christmas | | | | too busy to watch a little bit of television, listen to |
| tree. Instead, what I like is all the car ads cleverly | | | | the radio, scour the newspaper, or search the |
| designed to get you to leave the mall and hit dealer | | | | internet in hopes that an ad promoting their product |
| showrooms. There is a lot more then meets the eye | | | | will find its way before your eyes. You can't shop all |
| when a car ad makes its appearance during the | | | | the time, right? Right? |
| holiday season. It isn't all ho, ho, ho either! Read on | | | | To help you out, the following are some of the |
| and I will tell you what it is all about. | | | | current campaigns already under way and the brand |
| Happy Honda Days! Yes, playing on the "Happy | | | | they are touting: |
| Holidays" theme the group of five or six "carolers" | | | | December to Remember; Lexus |
| singing Honda songs are doing what they can do to | | | | Toyotathon; Toyota |
| get you to buy a new Honda. So, why this pitch and | | | | Miles of Freedom Plan; Dodge |
| why this time of year? For two reasons: consumers | | | | Keep It Simple; Ford, Lincoln, Mercury |
| are buying Christmas presents, so purchasing a new | | | | Red Tag Sale; GM |
| car is nowhere near the top of anyone's priorities, | | | | A to Z Year End Event; Nissan |
| and Toyota. Toyota?! Yes, that is right. Toyota and | | | | The Cadillac Season's Best Sales Event; Cadillac |
| Honda are once again battling for the top spot for | | | | Winter Event; Mercedes |
| the best selling car in America. Long ceded by | | | | There is no telling what other sales events are being |
| American automakers who sell more trucks than | | | | planned. By the time the new year rolls in, you are |
| cars, the Honda Accord and Toyota Camry are the | | | | likely to be as sick of them as you will be of all the |
| two top selling cars. Guess what? December 31st | | | | tinsel, the egg nog, and your 47th viewing of "A |
| marks the final day that cars sold can be tabulated | | | | Christmas Story." |
| as 2005 sales. Honda wants you in their showrooms | | | | Happy holidays to you and yours; Happy Honda Days |
| and they want you to buy. Move over, Toyota! | | | | if you are choose to purchase a new car during this |
| Don't think for a moment that Honda is the only | | | | already overstressed time of the year! |