| The company plans to launch three (make that four, | | | | affected his string plucking capability. Car no. 3, the |
| only the Spark / Matiz isn't quite ready) cars in 2006 | | | | five door version of the Lacetti / Optra to be sold as |
| and the marketing head feels that this is the year of | | | | the Optra SR-V (yes that is an acronym, SR-V |
| GM. Yes, and this is also the year when the US of A | | | | stands for Sports Recreational Vehicle. Go Honda, sue |
| starts getting addicted to health food. If selling a little | | | | them!), a five door hatchback that GM hopes to use |
| more than 2000 cars a month is GM India's idea of | | | | as a brand builder. Then came the earlier troupe |
| dominating 2006 then the guys seriously need to look | | | | again, only in wilder ensemble and louder music |
| outside the windows of their plush office building to | | | | accompanied by some cheerleading calls. Groan! |
| see the road below which is choc-a-bloc with Suzukis | | | | And it wasn't finished yet. As soon as the emcee |
| and Hyundais. | | | | (Meyhar Bhasin, I hope thats how she spells her |
| The car launch (actually, it was just an unveiling to | | | | name now) had finished explaining that this was the |
| bask in the Auto Expo's warmth) was a testimony to | | | | most important event in Indian history after |
| why GM is slowly heading towards bankruptcy. Ladies | | | | independence, the same troupe returned yet again, |
| and Gentlemen, here is the Aveo U-VA (no that's | | | | thankfully this time to the Chevrolet theme. Now I |
| supposed to only rhyme and is not an | | | | treally love the Chevrolet theme music, probably the |
| acronym...oooaaah, oova, uva, get it? No? Nevermind.) | | | | only thing that I love about GM India's marketing, but |
| Promptly a dance trope started their gig. After about | | | | I think that GM has reached the end of the road as |
| five minutes of irritating loud music, one could start | | | | far as the theme music's iterations are concerned. |
| making out that this is the hatchback version of the | | | | Most irritatingly, the press kits did not have any |
| Aveo. Car no.2, this is the Aveo. The four-door I | | | | specifications or prices. They just wanted to unveil |
| mean. Now came a fusion performance (it was good, | | | | the cars, you see. launch will be starting next month |
| thank you GM, I forgive you) featuring the Parikrama | | | | and I am sure that the price announcements will be |
| guitarist Sonam Sherpa and some other guys. Sonam | | | | another reason to do a press con. No wonder they |
| has really bloated though that has thankfully not | | | | are losing money. |