| Maruti is trying to tighten its loose ends in SUV and in | | | | market leader in the car segment, both in terms of |
| premium sedan segment. This New Delhi's one of the | | | | volume of vehicles sold and revenue earned. It is a |
| leading automobile manufacturers is also taking heads | | | | leading four-wheeler automobile manufacturer in |
| on with the products of Honda, this after sx4 that | | | | South Asia and was the first company in India to |
| was launched against the city in premium sedan- now | | | | massively produce and sell more than one million cars. |
| in SUV. | | | | And it is largely credited for having brought in an |
| Maruti is ready to drive into another Honda defense | | | | automobile revolution to India. |
| structure after the sx4. Soon, it will launch its SUV | | | | Though the actual production commenced in 1983, |
| which is the new grand Vitara to take on the Honda | | | | Maruti Udyog Limited (MUL) was actually established |
| CRV. This happens to be Maruti's second experiment | | | | in February 1981. It has produced more than 5 Million |
| with the Vitara. It first launched the Vitara in 2003 | | | | vehicles through 2004. Marutis are sold in India and |
| but sold a menial 380, as compared to the Honda | | | | various other countries, depending upon export |
| CRV, which has sold more than 7400 units since its | | | | orders. Suzuki in Pakistan and other South Asian |
| launch in the same year. Even Hyundai Tuscon has | | | | countries sell cars similar to Marutis (but not |
| sold 1626 units since its launch in 2005. Maruti hopes | | | | manufactured by Maruti Udyog). |
| that the new 2 litre Vitara, which is priced between | | | | Yearly, the company exports more than 30,000 cars |
| Rs 14-16 lakh, will bring home the numbers. | | | | and has an extremely large domestic market in India |
| Maruti Udyog MD Jagdish Khattar said that it is small | | | | selling over five hundred thousand cars annually. More |
| and compact and they are offering it with a price | | | | than a million units of this car have been sold all over |
| which will be very attractive. | | | | the world so far. Maruti Alto currently tops the sales |
| The new grand Vitara, known as the Escudo in | | | | charts. |
| Japan, will be available in both the automatic and | | | | As of May 10, 2007, Indian government sold its |
| manual versions. | | | | complete share to other financial institutions, making |
| The new Honda CRV is a more powerful vehicle but | | | | the government longer a stake holder in Maruti |
| it also comes with a heavy price tag of almost Rs 18 | | | | Udyog. |
| lakh. | | | | About Honda |
| Car enthusiasts along with analysts are interested to | | | | Honda is well known for its diverse line up of quality |
| see if Maruti can win over customers with an | | | | automobiles and car parts under Honda such as |
| aggressive pricing strategy. | | | | Honda CRX parts and Acura name plates, and for its |
| About Maruti Udyog Limited | | | | motorcycles, ATVs, power products, marine engines, |
| New Delhis' Maruti Udyog Limited is one of the leading | | | | and personal watercraft. |
| automobile manufacturers in India as well as the | | | | |