| Copyright (c) 2010 Ted Cantu | | | | easy other industries have taken notice and following |
| Everyone is buzzing about Web 2.0 in the last 6 | | | | suit. Today it is not uncommon to see Yamaha |
| months. It is interesting to see this type of change | | | | dealerships place their atv parts on the web for |
| occur in our changing economy. There is a wide range | | | | purchase. Kawasaki motorcycle parts dealers are also |
| of change taking place in the way we experience | | | | placing their catalog online. Honda atv parts can be |
| new products, goods and brands. Thanks to Web 2.0 | | | | found online today as well as BMW parts and |
| we can have other people serve as experts in their | | | | European auto parts. It's nothing short of a revolution. |
| field and interact with us. This changes the way we | | | | There are rules when it comes to putting a brand |
| view the world we all live in. It definitely changes the | | | | online. You need to understand your market and how |
| way we experience products and make decisions | | | | to position your web sites on the search engines. |
| about buying services. | | | | I noticed that a lot of industries are looking at the |
| After the dot com era there was a distance with | | | | guinea pigs - in this case, the real estate industry. If |
| anything web related. A lot of people lost faith. A lot | | | | these early adaptors could make it work online then |
| of investors lost faith in the webs appeal to reach | | | | maybe Web 2.0 could work for many other |
| people. But then something magical happened. Web | | | | industries. Thanks to these online marketers there |
| 2.0 was created and now multiple people could | | | | are other markets who can jump online make it all |
| interact with each other. Now thanks to this | | | | work such as the Yamaha atv parts dealers. The |
| innovation the subject of brand building has suddenly | | | | parallels for these two markets are interesting. Real |
| grown up. Search engines have also grown up in the | | | | estate markets are tough. It is not unusual for a hot |
| last 6 months. Real estate investors have taken | | | | real estate market to have 124,000,000 competing |
| notice of this and have plugged in. Many real estate | | | | pages. When other competitive industries such as |
| professionals have taken charge of their own | | | | Kawasaki and Yamaha see this type of dynamic |
| marketing and are putting their houses and properties | | | | online then they feel that it is safe to jump in the |
| on the first page of Google, Bing, and Yahoo. This | | | | game. Soon many other industries will jump into the |
| has inspired other industries. | | | | online game such as home remodeling, automotive |
| Since real estate professionals have made this look | | | | dealerships and new product launches. |