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Article #268: Team Effort Pays Off for Entrepreneurs

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Business owners should not be running the Affinity group coaching helps business
day-to-day activities within their owners to:
companies. In order to bring small and Focus on key goals to achieve business
medium size companies to newer and objectives
stronger levels, systems should be Increase productivity while decreasing
running companies. Owners must be in a work time
position to step back and focus on Widen profit margins
working on the business rather than in Realize their dreams through
the business. The results can be accountability
powerful. What They Are
Through mentoring and advice, coaches Affinity groups come in many shapes and
help business owners succeed more and sizes. Some are geographically based, by
work less. Coaches serve a variety of locale or region of the country. Others
businesses and professionals from are specific to age or revenue. Still
florists and printers to chiropractors others are linked to a particular frame
and manufacturing companies. Most of reference, such as the software
entrepreneurs have few resources and few industry. More examples can include a
places to turn to get advice on sales, group of interior designers, all who have
marketing and team building. That's where different specialities, such as furniture
coaches step in, not with the answers, design, kitchen and bathroom design or
but with the right questions. draperies who share client lists, or a
Having an extra set of eyes and ears to group of personal chefs who join together
look at the performance and goals of your to increase their ability to bid jobs, or
business makes a world of difference. a block of stores that agree on hours of
Working with a coach means you don't have operation and seasonal advertising
to go it alone. It also holds specials. They often operate like
entrepreneurs accountable to someone strategic alliances; non-competitive
outside of their business. businesses that refer clients and
In addition, a new and less expensive prospects.
coaching trend for entrepreneurs is One of the incredible things about being
belonging to an affinity group. Affinity alive is having the opportunity to learn
groups can help business owners and grow with each passing day. The great
accelerate their company's growth. The desire to gain new knowledge and insights
next time you are lying awake in bed at 2 into the people and things around us
a.m. wondering how to deal with your provides an energy that helps overcome
entrepreneurial crisis du jour, consider the many challenges we confront on life's
the following: find, join, and journey. We are constantly amazed by the
participate in affinity groups. things we didn't know, by the inaccuracy
One of the most powerful steps an of our perceptions, by the actions of
entrepreneur can take at any stage in his those we thought we knew better and by
or her development is to find a group of the support we receive from unimaginable
peers. Creating an enterprise can be a places.
lonely task. If an entrepreneur is alone Keep moving forward even when times are
in creating a business (and having a difficult. Try new ways of approaching
partner or partners doesn't mean you're the same challenges. Take the time to
not alone), opportunities for learning read and listen to the experience and
and teaching are lost. With an affinity journey of others. There is a lot to
group, you can accelerate your growth and learn on the road to building a
eventually give back your wisdom and successful business, or a fulfilling life
experience to those coming after you. for that matter.
Who Are They and What Do They Do We are starting to see the signs of an
Affinity groups are gatherings of peers improving marketplace; start to invest in
attracted to each other by a common set yourself and your business. It will give
of experiences and capabilities, or you the greatest chance of achieving the
"affinities." Normally the group is a success you deserve and have worked so
maximum of 10 people. They have the hard for.
opportunity to share knowledge and So the next time you are up at 2 a.m.,
different perspectives as well as act on the following: find, join, and
providing accountability and developing participate in affinity groups.
their own network. Affinity group Copyright 2003 Permission required before
coaching is normally the less costly reproducing.
option too.






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