| Business owners should not be running the
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| | Affinity group coaching helps business
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| day-to-day activities within their
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| | owners to:
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| companies. In order to bring small and
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| | Focus on key goals to achieve business
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| medium size companies to newer and
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| | objectives
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| stronger levels, systems should be
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| | Increase productivity while decreasing
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| running companies. Owners must be in a
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| | work time
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| position to step back and focus on
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| | Widen profit margins
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| working on the business rather than in
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| | Realize their dreams through
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| the business. The results can be
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| | accountability
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| powerful.
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| | What They Are
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| Through mentoring and advice, coaches
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| | Affinity groups come in many shapes and
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| help business owners succeed more and
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| | sizes. Some are geographically based, by
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| work less. Coaches serve a variety of
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| | locale or region of the country. Others
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| businesses and professionals from
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| | are specific to age or revenue. Still
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| florists and printers to chiropractors
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| | others are linked to a particular frame
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| and manufacturing companies. Most
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| | of reference, such as the software
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| entrepreneurs have few resources and few
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| | industry. More examples can include a
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| places to turn to get advice on sales,
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| | group of interior designers, all who have
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| marketing and team building. That's where
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| | different specialities, such as furniture
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| coaches step in, not with the answers,
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| | design, kitchen and bathroom design or
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| but with the right questions.
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| | draperies who share client lists, or a
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| Having an extra set of eyes and ears to
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| | group of personal chefs who join together
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| look at the performance and goals of your
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| | to increase their ability to bid jobs, or
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| business makes a world of difference.
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| | a block of stores that agree on hours of
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| Working with a coach means you don't have
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| | operation and seasonal advertising
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| to go it alone. It also holds
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| | specials. They often operate like
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| entrepreneurs accountable to someone
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| | strategic alliances; non-competitive
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| outside of their business.
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| | businesses that refer clients and
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| In addition, a new and less expensive
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| | prospects.
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| coaching trend for entrepreneurs is
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| | One of the incredible things about being
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| belonging to an affinity group. Affinity
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| | alive is having the opportunity to learn
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| groups can help business owners
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| | and grow with each passing day. The great
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| accelerate their company's growth. The
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| | desire to gain new knowledge and insights
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| next time you are lying awake in bed at 2
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| | into the people and things around us
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| a.m. wondering how to deal with your
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| | provides an energy that helps overcome
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| entrepreneurial crisis du jour, consider
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| | the many challenges we confront on life's
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| the following: find, join, and
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| | journey. We are constantly amazed by the
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| participate in affinity groups.
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| | things we didn't know, by the inaccuracy
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| One of the most powerful steps an
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| | of our perceptions, by the actions of
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| entrepreneur can take at any stage in his
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| | those we thought we knew better and by
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| or her development is to find a group of
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| | the support we receive from unimaginable
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| peers. Creating an enterprise can be a
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| | places.
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| lonely task. If an entrepreneur is alone
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| | Keep moving forward even when times are
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| in creating a business (and having a
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| | difficult. Try new ways of approaching
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| partner or partners doesn't mean you're
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| | the same challenges. Take the time to
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| not alone), opportunities for learning
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| | read and listen to the experience and
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| and teaching are lost. With an affinity
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| | journey of others. There is a lot to
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| group, you can accelerate your growth and
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| | learn on the road to building a
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| eventually give back your wisdom and
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| | successful business, or a fulfilling life
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| experience to those coming after you.
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| | for that matter.
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| Who Are They and What Do They Do
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| | We are starting to see the signs of an
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| Affinity groups are gatherings of peers
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| | improving marketplace; start to invest in
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| attracted to each other by a common set
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| | yourself and your business. It will give
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| of experiences and capabilities, or
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| | you the greatest chance of achieving the
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| "affinities." Normally the group is a
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| | success you deserve and have worked so
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| maximum of 10 people. They have the
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| | hard for.
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| opportunity to share knowledge and
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| | So the next time you are up at 2 a.m.,
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| different perspectives as well as
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| | act on the following: find, join, and
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| providing accountability and developing
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| | participate in affinity groups.
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| their own network. Affinity group
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| | Copyright 2003 Permission required before
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| coaching is normally the less costly
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| | reproducing.
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| option too.
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