Global Automobiles Unveiled 150cc Scooter

Global Automobiles unveiled 150cc Scootercompany has strengthened its presence in 125 cc
January 31, 2008category with Xpression Plus that was launched in
Global Automobiles, Kolkata-based Xenitis group onquick succession in August, 2007.
Thursday launched a 150 cc scooter called UFO 0150-Rock 100, the Revolutionary product, was launched in
a 4-stroke new generation state-of-the-art scooter inNovember '07 in eastern India. The 100 cc Motorcycle
India priced at Rs 34,990.is aptly christened Rock 100 as it has already evoked
The Group is also announced the national launch ofenthusiasm in highly competitive 2-wheeler market
Rock100 the 100cc motorcycle that has createdwith loads of enquiries from across the country.
revolution in the 2-wheeler market in India at a priceGlobal has already sold 40,000 units of Rock 100 in
of Rs 19,990.eastern India in last few months. With the ready
Pranab Mukherjee, Hon'ble Union Minister, Externalavailability of the product across the country, it has
Affairs, Govt of India unveiled the UFO 0150 andset an ambitious sales target of 1.6 lakh by current
announced the national launch of Rock100 today infinancial.
New Delhi in presence of Tariq Anwar, Hon'bleRock 100 has all the potential to rock the 2-wheeler
Member of Parliament & Member, Consultativeenthusiasts of India with its unbelievable Mileage of
Parliamentary Committee on External Affairs and Shri125 km /litre and mass affordability factor. Featured
Anil Basu, Hon'ble Member of Parliament & Chairman,with 4 Stroke Engine, Electronic Self Start and Kick
Indo-China Friendship Forum.Start Facility, Tachometer, Gear Indicator,
Targeted at urban youth males and females with aAerodynamic Headlight with Halogen Bulb, Sporty
focus on students in India, UFO 0150 will capture theIndicators, Rock 100 would penetrate into the mass
fancy of the target segment as a New Generationmarket across the rural and urban India including
Scooter. It is featured with 150 cc, 4 Stroke Engine,traders, office goers, farmers, teachers with the
Electronic Self Start and Kick Start facility, metallowest ever price point and maximum mileage of 125
bodied chassis and front and side cover in ABS.km/litre. The 100 cc bike with a robust masculine
Available in four colour variants of Red, Black, Yellowlook, unmatched style will be available in four
and Silver, UFO 0150 will be the preferred choice ofattractive colour variants of Red, Black, Blue and
scooter riders for its high instant pick up, verySilver.
powerful engine .The ex-showroom price (Delhi) of"We are going aggressive for an all India roll out of
UFO 0150 is Rs. 34,990.this revolutionary Rock100 -the 100 cc performance
Designed and developed completely by Globalmotorcycle at lowest ever price point by any
Automobiles R & D, Xenitis group is committed to2-wheeler manufacturer in India. This will cater to the
provide a satisfaction to scooter riders all across therequirement of the common people of our country.
country for its easy to drive facility and uniqueThere will no more be an out of reach 2-wheeler for
features like scooter disc brake, mobile indicator andanybody in the country. Rock100 will also be a
self start that are not available in any other existingrocking product in the remote areas where finance is
models in India at this price point.not available and also will keep the 2-wheeler market
"We are entering the scooter market in India withsteady even without depending on retail financing.
UFO 0150. Global hopes to sell 15000 units of UFOWe do believe that sub 20 K bike would bring in
0150 by the end of this fiscal. We are eyeing 25%automobile revolution in India. We are confident to
market share by 2010 with the help of ourcarve a niche for ourselves in the 7.6 million 2-wheeler
aggressive marketing strategy and pan India dealermarket with our state-of-the-art technology,
network. Though the scooter segment constitutesaffordable pricing and strong distribution channel",
only 15 per cent of the two-wheeler market, Globalcommented Mr. Santanu Ghosh, Chairman & MD,
has chosen to enter this arena to win over theXenitis Group
youngsters", said Mr. Santanu Ghosh, Chairman &"Our 2-wheeler factory has the capacity to churn out
Managing Director, Xenitis Group.3.6 lacs 2-wheelers annually. The company has taken
Global has built a strong dealer's network of 450order booking of 1.6 lacs 2-wheelers to be supplied till
dealers spanning across the country. It has 150March 2008 from all India distributors and booked a
dealers in North India, 125 in West, 100 in South andsales turnover of Rs 400 crores for the current
75 dealers in eastern India. The company has set upfinancial year. The company has also got confirmed
250 exclusive showrooms across the country.export enquires from Middle East, Russia, Nepal,
Xenitis Group, one of Eastern India's biggestBangladesh, Sri Lanka and some African countries",
conglomerates set up its eastern India's first and onlyadded Ghosh.
2-wheeler manufacturing factory in West Bengal in"We are confident of acquiring a 20% market share
February, 2007. It has launched "Xpression"-the firstin 100 cc & entry level category by 2010" added Mr.
2-wheeler from its stable on 28th April, 2007. TheGhosh.