The Two-wheeler Industry in India

The two-wheeler industry in India has grown rapidlyfrom smaller 100 cc Japanese technology motorbikes.
in the country since the announcement of theBikes manufactured by Hero Honda, the only
process of liberalization in 1991 by the then financecompany manufacturing four-stroke bikes at that
minister Dr. Manmohan Singh, now Prime Minister oftime, gained massive popularity.
India.In the mid 80's, Kinetic introduced a variomatic
Previously, there were only a handful of two-wheelergearless scooter in collaboration with Honda. This
models available in the country. Currently, India is thescooter became instantly popular with the younger
second largest producer of two-wheelers in thegeneration, especially people who found it difficult to
world. It stands next only to China and Japan inuse geared scooters. The introduction of
terms of the number of two-wheelers produced andscooterettes created another segment for people
the sales of two-wheelers respectively. In the yearsuch as women and teenagers who could not get
2005-2006, the annual production of two-wheelers inused to driving either motorcycles or gearless
India stood at around 7600801 units.scooters. Many companies such as Kinetc, TVS, and
The trend of owning two-wheelers is due to aHero also started manufacturing mopeds that proved
variety of facts peculiar to India. One of the chiefimmensely popular with people who wanted a simple
factors is poor public transport in many parts of India.riding machine.
Additionally, two-wheelers offer a great deal ofThe change in the government's policy owning to
convenience and mobility for the Indian family.pollution control norms and the Kyoto agreement
Bajaj auto began trading in imported Vespa Scooterssaw the phasing out of two stroke two-wheelers
in 1948. Meanwhile Automobile Products of India (API)from production. Currently there are around 10
commenced production of scooters in the country intwo-wheeler manufacturers in the country, they
the early 50's. Until 1958, API and Enfield were thebeing Bajaj, Hero, Hero Honda, Honda, Indus, Kinetic,
only producers of two-wheelers in India. However,Royal Enfield, Suzuki, TVS, and Yamaha.
Bajaj signed a technical collaboration in 1960 withThe latest trend in the two-wheeler market is the
Piaggio of Italy to produce Bajaj Scooters. This dealintroduction of electrically operated vehicles from a
expired in 1971.range of manufacturers such as Indus and Hero.
The condition of motorcycle manufacturers was noThese can be recharged from convenient household
different. Until the mid 80's, there were only threeelectrical points. The only disadvantage is speed,
major motorcycle manufacturers in India namelywhich is restricted to around 25 miles per hour.
Rajdoot, Escorts, and Enfield. The two-wheelerCurrently, the motorcycle market is witnessing a
market was opened to foreign manufacturers in thedemand for higher volume engines. Previously, the
mid 80's. The industry, which had seen a smooth ride100 c bikes were very popular owning to the high
before, faced fierce foreign competition.fuel efficiency offered. However, the market is
Motorcycle companies like the Yamaha, Honda, andmaturing fast. Sensing this movement, Bajaj has
Kawasaki, set up shop in India in collaboration withintroduced the Bajaj Pulsar, with 150, 180 and 200 cc
various Indian two-wheeler companies. Companies likeengines with Dual Twin Spark Ignition (DTSi)
Escorts, Rajdoot and faced immense competitiontechnology.