| Hyundai Motor Corp. surprised everyone this year by | | | | car markets and has shown great promise so far. |
| making the biggest increase in automotive brand | | | | Apparently Hyundai has taken a page from Walmart's |
| value and recognition. Hyundai for the first time ever | | | | founder Sam Walton - price yourself as aggressive as |
| beat such marques as Porsche, Lexus, and Nissan. | | | | possible while providing what your customers want |
| Honda and Toyota are now forced to take Hyundai | | | | and need. Hyundai has out priced their competition |
| more seriously as it is now closing in on them at a | | | | and now sits poised to become, perhaps, the major |
| rapid pace. According to J.D. Power and Associates, | | | | automotive player similar to what Walmart did with |
| Hyundai has one of the highest consumer satisfaction | | | | its retail stores. According to the Harvard Business |
| ratings of all vehicle manufacturers and its brand | | | | Review, Hyundai has the perfect business model and |
| value has greatly increases after the introduction of | | | | will be the automotive manufacturer to beat in the |
| their hot 2006 model lineup. | | | | coming years. Large automotive dealership chains like |
| According to the 2006 Best Global Brands survey | | | | Hendrick Automotive Group and Sonic are adding |
| Hyundai Motor Company has emerged as one of the | | | | Hyundai dealerships as fast as they can be built. |
| worlds leading brands with stellar levels of customer | | | | Hyundai isn't sitting on its laurels with the good news, |
| satisfaction that rival the best in the industry. Brandon | | | | however. They are investing heavily in research and |
| Yea, Hyundai's vice president for branding strategy, | | | | product development. They are also planning and |
| states "Hyundai represents solid quality and | | | | designing more competitive models. "We have found |
| representation at every level now as we have | | | | great success in every product line we have been |
| everything from the low end to our new entry into | | | | involved in and will continue to add to this. Our |
| luxury sedans with the Alzerra." Hyundai is now being | | | | philosophy is similar to MDWholesale.com, one of our |
| seen as a serious player in the automotive industry. | | | | business partners - To provide the best value at the |
| While other automakers are worried about profits | | | | best price for our customers," stated Yea. GM and |
| (GM and Chrysler), Hyundai is thinking about how | | | | Chrysler will learn a lot about the car business from |
| much more market share it will take this year. The | | | | Hyundai, they don't have a choice. |
| Alzerra was targeted at the Acura and Lexus luxury | | | | |