| Hyundai Motor Corp. surprised everyone this | | | | |
| year by making the biggest increase in | | | | Apparently Hyundai has taken a page from |
| automotive brand value and recognition. | | | | Walmart's founder Sam Walton - price yourself |
| Hyundai for the first time ever beat such | | | | as aggressive as possible while providing |
| marques as Porsche, Lexus, and Nissan. Honda | | | | what your customers want and need. Hyundai |
| and Toyota are now forced to take Hyundai | | | | has out priced their competition and now sits |
| more seriously as it is now closing in on | | | | poised to become, perhaps, the major |
| them at a rapid pace. According to J.D. | | | | automotive player similar to what Walmart did |
| Power and Associates, Hyundai has one of the | | | | with its retail stores. According to the |
| highest consumer satisfaction ratings of all | | | | Harvard Business Review, Hyundai has the |
| vehicle manufacturers and its brand value has | | | | perfect business model and will be the |
| greatly increases after the introduction of | | | | automotive manufacturer to beat in the coming |
| their hot 2006 model lineup. | | | | years. Large automotive dealership chains |
| | | | like Hendrick Automotive Group and Sonic are |
| According to the 2006 Best Global Brands | | | | adding Hyundai dealerships as fast as they |
| survey Hyundai Motor Company has emerged as | | | | can be built. |
| one of the worlds leading brands with stellar | | | | |
| levels of customer satisfaction that rival | | | | Hyundai isn't sitting on its laurels with the |
| the best in the industry. Brandon Yea, | | | | good news, however. They are investing |
| Hyundai's vice president for branding | | | | heavily in research and product development. |
| strategy, states "Hyundai represents solid | | | | They are also planning and designing more |
| quality and representation at every level now | | | | competitive models. "We have found great |
| as we have everything from the low end to our | | | | success in every product line we have been |
| new entry into luxury sedans with the | | | | involved in and will continue to add to this. |
| Alzerra." Hyundai is now being seen as a | | | | Our philosophy is similar to |
| serious player in the automotive industry. | | | | MDWholesale.com, one of our business partners |
| While other automakers are worried about | | | | - To provide the best value at the best price |
| profits (GM and Chrysler), Hyundai is | | | | for our customers," stated Yea. GM and |
| thinking about how much more market share it | | | | Chrysler will learn a lot about the car |
| will take this year. The Alzerra was | | | | business from Hyundai, they don't have a |
| targeted at the Acura and Lexus luxury car | | | | choice. |
| markets and has shown great promise so far. | | | | |