| I cannot believe how many magazines have folded in | | | | of business begins to change. How businesses choose |
| the last few months. Newspapers are also collapsing | | | | to interface with its core audience is something that |
| including the Ann Arbor News, (a newspaper who's | | | | should be looked at. The web is a great thing to |
| Sunday Edition was actually thicker than the New | | | | consider because it cuts out a lot of expense. There |
| York Times!) in these turbulent rocky economic | | | | is no need to have a storefront. That is a huge |
| conditions. There are too many to list here in this | | | | concern for many dealers. Now you do not have to |
| article but you know what I am saying. People are | | | | worry about foot traffic to get a deal made. You can |
| running to the web for just about everything. As a | | | | get online traffic and get as much attention as you |
| medium there really is no rival. It is growing at a | | | | want. It's a totally different ball game. Yamaha atv |
| skyrocketing rate. A lot of your traditional media | | | | parts and Yamaha oem parts dealers see the appeal |
| outlets are failing including the Yellow Pages. Along | | | | of this type of business. |
| with that growing list of defunct advertising methods | | | | Web 2.0 is the secret sauce to this type of new |
| I will include newspaper advertisements as part of | | | | business model. It allows Yamaha dealers to connect |
| that list. | | | | directly to their fanbase, customer base, and new |
| So when someone goes to look into Yamaha atv | | | | prospects and curious thrill seekers directly. From |
| parts where can they go for information. They used | | | | here you can do things like experience large traffic |
| to to go to a catalog and get the parts information | | | | spikes or create a new following of new customers |
| that they need - this used to be good enough. A lot | | | | and potential clients with the click of a mouse. |
| of companies that deliver OEM and ATV parts right | | | | When you look at how these tools can be |
| to your front door. They also products and hard to | | | | interwoven the choice is obvious. These tools offer |
| find items are simply. The web site is becoming the | | | | instant access to answers on the web with lightning |
| new catalog as many traditional companies change | | | | speed. They offer a bold new opportunity to really |
| the way they do business. This is something short of | | | | get a message across and showcase what you are |
| a revolution. As more businesses adapt to this style | | | | selling. Customers can shop without having to tie up |
| of business it is going to create a tipping point and | | | | your phone lines and here is the best part..... The |
| reach a mass effect. | | | | unqualified clients and customers will filter themselves |
| As more companies take part of this shift the face | | | | out of your profit pool equation. |